Caldas da Rainha’s Praça da Fruta
The Praça da Fruta, Caldas da Rainha, is the most emblematic space of the city.
This historic market is the only market in Portugal that is open 365 days.
Project Summary
Operational on a daily basis since the 50th century this square is a trading area placed against a backdrop of romantic buildings and the colorful fruits and vegetables of the season. The market had no online presence and the main purpose of the website was to inform customers and vendors.
Project Details
Client Name
COOP CASA
Project duration
6 Months
website
www.pracadafruta.pt
Strategy
The main strategy for this website was to clearly had an easiness to read the map of the location to allow people to go directly to the desired stand. This required a on-the-spot presence and raise the architectural drawings to have a precise map.
To add more useful content the logic was to present the availability of the products, as well as the working hours of the vendors and even to exchange contacts (direct or social media) between vendors and buyers.
Conclusion
The end-result is an easy to use website where vendors can login and add their personal information, photos and get contacts from customers. The concern with the acceptance of the website with some of the vendors was easily surpassed because the interest of having their market online and having a network to add their products information was really high.